About us

Software that fits your business, not the other way around

We’re not just another software company – we’re innovators, problem solvers, and efficiency experts. Our passion? Crafting customised billing and inventory solutions that help small to medium businesses thrive. And yes, they work exceptionally well for larger businesses too.

With a focus on innovation and user-friendliness, we engineer solutions that streamline your workflow, enhance efficiency and boost your bottom line. Managing your business has never been easier.

Meet the team

Backed by 64 years of industry experience, our team combines deep expertise in accounting software and inventory management to bring you cutting-edge solutions that truly make a difference.

Ingrid Kohler Carmichael

Chief Executive Officer (CEO)

With over 23 years of experience in the automotive industry, Ingrid Kohler Carmichael has established herself as a leader through her strategic and entrepreneurial endeavors, including partnerships in three successful workshops in Johannesburg. As the CEO of AutoEstimate Pty Ltd, Ingrid sets the company’s strategy and direction, shapes its culture, and builds a high-performing senior executive team.

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Her leadership extends beyond internal operations; she actively supports AutoManage customers, collaborating on the development of new features and product lines to ensure continuous innovation.

Ingrid also leads the marketing strategy for AutoEstimate, a key component of AutoManage’s offerings, to ensure impactful outreach and customer engagement.

Before entering the automotive sector, Ingrid showcased her versatility through businesses in the alternative health industry and home renovations, demonstrating her ability to adapt and excel in diverse fields. Her dynamic background and hands-on approach make her an integral force in driving AutoEstimate’s success.

Peter Michael Kohler

Chief Marketing Officer (CMO)

Peter Michael Kohler, born in 1941, is a highly accomplished entrepreneur, engineer, and financial strategist with a diverse career across multiple industries. After studying Chemical Engineering at the Beuth Academy of Applied Sciences in Berlin, Peter relocated to South Africa in 1967, embarking on a journey across Africa by car.

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He began his professional career in roles at companies such as Sentrachem and Henkel, where he worked as a Chemical Engineer and Factory Manager. In 1977, Peter founded Blue Marine Seafoods, which he developed into a leading seafood processor and distributor in South Africa until its acquisition by Bidvest. 

Subsequently, Peter shifted his focus to franchising and software development. He co-created one of the premier management systems for automotive workshops in collaboration with his daughter and colleagues.

Currently, as the Chief Financial Officer (CFO) of AutoEstimate Pty Ltd, Peter provides strategic financial leadership, guiding the company as it expands into new industries. His extensive experience in chemical engineering, entrepreneurship, and software development plays a crucial role in driving the company’s success.

Doug Falconer

Chief Technology Officer (CTO)

Doug Falconer has over 34 years of experience in software development, currently serving as the CTO of AutoEstimate. Throughout his impressive career, he has worked across various industries and technologies, honing his skills in designing, developing, and managing innovative software solutions. His extensive background includes creating cloud-based microservices, real-time control systems, web applications, and APIs.

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At AutoEstimate, Doug leverages his deep technical expertise and leadership abilities to develop advanced technologies that enhance business processes in the automotive sector and beyond. 

His proficiency with platforms such as Linux, AWS, and MySQL, along with his hands-on approach, ensures that AutoEstimate consistently delivers reliable, scalable, and user-focused solutions to its customers.

Overcome obstacles, drive growth

With years of experience and a deep understanding of industry challenges, our team is dedicated to providing customised solutions that address your unique business needs. Whether you’re looking to optimise your processes, overcome obstacles, or drive growth, we have the expertise to manage every aspect of your operations seamlessly. Let us help you navigate complexities and empower your business to reach its full potential. Trust us to handle the details while you focus on what matters most.

Work smarter, anywhere

Our cloud-based system gives you instant access to your data from any device, anywhere in the world – no backups required. Plus, our dedicated support team is always ready to assist you via WhatsApp, phone, email, or AnyDesk.

Over 250 businesses already trust our solutions. Ready to join them?

What our clients have to say

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Contact us now for an accounting solution that works for you!